C2 Creative Consulting

Vincent van Gogh understood the value of small

patrick — Thu, 17 Jun 2010 14:28:28 +0000

Vincent, or Vinny as we like to call him knew what he was talking about when he described how great things come about.

“Great things are not done by impulse, but by a series of small things brought together.” Vincent van Gogh

We like rock ‘n’ roll

patrick — Mon, 10 May 2010 23:28:53 +0000

Rock ‘n’ roll can get our hearts pumping, inspire our thoughts and sometimes even change the world. But you don’t need a classically trained voice or a degree in music to write a great song. You just need a great story, a good hook and a lot of soul.

At C2, we think this is a great formula to connect brands with people. We could make it more complicated, but then we’d be just like all the other big agencies. Because all your next campaign really needs to be is awesome.

Who the heck is C2?

patrick — Fri, 23 Apr 2010 06:55:49 +0000

Thank you for asking. We’re a small advertising group. If you hadn’t noticed, that’s relatively unique these days. After all, digital agencies are springing up like daisies. Apparently there’s something called an attention agency or three out there. And we’ve even heard stories of a seldom-seen beast called an innovation agency.

We admit it sounds frightfully compelling; all of these fine institutions populated with fine people thinking terribly smart things. That’s one theory. The other is that it’s a bunch of b.s. After all, if you’re looking for marketing expertise in this day and age, isn’t finding a partner with unique digital capabilities and innovative, attention-getting ideas the least of your expectations?

None of this is as simple as it seems, but it is simple to describe. We’d be happy to do so at your convenience. If that piques your interest, give us a call or send us an e-mail. Here’s to the future.

Your pals,

Patrick and Brian

Setting expectations

brian — Tue, 16 Feb 2010 21:53:38 +0000

We just had a client ask us if it’s unfair for them to expect us to be an expert at everything we do. We were thrilled they trusted us enough to engage Patrick and me on the topic. However, we admitted afterwards to being dumbfounded by the question. You have every right to expect us to excel at what we do, just as you expect your mechanic, your kid’s schoolteachers and your politicians to excel at their vocations.

We look at it like this. When you give us an assignment, you are in essence handing over your baby and asking us to help raise it. We damn well better know how to change the diapers, because we don’t want to return your pride and joy to you smelling like crap.

Google Super Bowl Ad

patrick — Mon, 08 Feb 2010 05:28:32 +0000

Overall the ads for Super Bowl 44 continue to be less entertaining and impactful than they were in the past. However, the Google ad was a bright spot: An American finds love in Paris.

You can view the series of Google ads that can be found at: http://www.youtube.com/searchstories

Staying out of the gutter at SMC Chicago

patrick — Mon, 01 Feb 2010 03:34:06 +0000

This month SMC Chicago was even more entertaining with bowling at the Q Room lofts.

Hello world!

patrick — Sun, 20 Dec 2009 00:47:56 +0000

C2’s blog is here to share, engage, and connect around creative ideas. We welcome your comments, questions and rants. You don’t have to play nice. Nobody is going to get hurt. It’s just a blog.