Bon Voyou

Developing a unique brand identity that resides comfortably in the digital and traditional worlds is becoming ever more complex. So when an upscale discount destination provider wanted to make a name for themselves, they turned to C2 Creative. We often work with startups to craft brand identities. On this project we started from scratch to create a unique name, identity and brand promise that customers would experience throughout their journey. Following the initial engagement, we created the website look and feel, brand voice and promotional materials for digital channels. BonVoyou created immediate buzz in the industry, leading to its subsequent acquisition by HauteLook.