This Is a Generic Brand Video

“This Is a Generic Brand Video” has been floating around for awhile and it’s a great stab at the formulaic advertising that gets produced all too often. This video was based on Kendra Eash’s satirical poem and produced by Dissolve.
This Is a Generic Brand Video

By contrast there’s been a rise in longer brand pieces that have been taken a very different approach. Here’s 3 of them.
The Game Before The Game

The Scarecrow
This is the companion film for Chipotle’s app-based game that was released last year.
Dove Real Beauty Sketches

Creating branded content that people want to see and share while the RTBs take a back seat is never easy for a brand to do, but when it does a real opportunity for making a meaningful connection does.