Involving Your Branding Agency in Early-Stage Brand Planning

Congratulations! You’re expecting a brand! During these exciting gestational months, you’ll be addressing a lot of important issues—brand positioning, target audience selection, and value propositions, to name just a few. Discussing these issues requires a team approach. But is the team you’ve assembled inclusive enough?
Too often, branding agencies—those responsible for developing and executing the creative that brings your brand to life—are absent from these early conversations. This is a lost opportunity. There are real benefits to including your branding agency in the early stages of brand planning. For instance, your agency can:
Inspire you to think differently. When your job revolves around a single brand, it’s easy to get caught in the trap of focusing too much on the brand itself and not enough on the customer. Working with an outside agency can help force you out of that rut. Gaining different perspectives from cross-functional teams is critical to helping you identify challenges, organize ideas, and brainstorm solutions.
Push you to take chances. If there’s one thing creative people love it’s pushing boundaries! And the early stage of brand planning is the perfect time for some creative experimentation. Don’t be afraid to explore new solutions to old problems and take chances that can position your brand for success.
Anticipate tactical solutions. It may seem premature to talk about your brand’s website or your customer relationship management strategy now, before your brand has even been launched. But branding agencies are naturally wired to think of creative solutions to strategic problems. It’s never too early to start mapping out your tactical plan and how this plan can tie into your strategic vision.
C2 has a wealth of experience in nurturing brands before they enter the marketplace. Want to know how C2 can help advance your brand planning objectives? Contact us today.

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