Why Branding is so Important to Manufacturers today
The manufacturing industry in the US is on the rebound after a down year in 2020 due to Covid-19. Manufacturers in the United States account for 11.39% of the total output in the economy, employing 8.51% of the workforce. Total output from manufacturing was $2,334.60 billion in 2018.
The manufacturing and industrial marketplace is extremely crowded, with multiple companies offering many of the same services and capabilities. Historically sales departments have built relationships with customers to gain trust and drive business. As we move into a more digitally connected world where face to face meetings are fewer and fewer between—there’s an opportunity to differentiate your offering through your brand. Your brand will be there 24/7 when a sales persons can’t be.