What is Creative Strategy and Its Importance to Your Business and Brand

A fantastic article will be posted here very soon about creative strategy and it’s role in driving business.

Why Branding is so Important to Manufacturers today

The manufacturing industry in the US is on the rebound after a down year in 2020 due to Covid-19. Manufacturers in the United States account for 11.39% of the total output in the economy, employing 8.51% of the workforce. Total output from manufacturing was $2,334.60 billion in 2018. The manufacturing and industrial marketplace is extremely Read more…

How to Create a Contact Page that Converts

Your company’s contact page is arguably one of the most important elements of your entire website. Is yours optimized to convert visitors into leads? You put a lot of effort into driving prospects to your website so they can learn more about you, and hopefully reach out. Make sure you’re not missing the last step Read more…

How Should SEO Play Into Your Brand Strategy?

Remember those heavy yellow things called phone books? Before they became a fire-start, they used to be the Google of the times. Need a plumber? Go to the phonebook. Need your driveway repaved? The phonebook has all your options. Flipping through one of the big yellow issues, you may have noticed a common trend. Since Read more…

Branding is a Long-term Game

A strong brand isn’t created overnight. A brand builds value one customer at a time. Experience by experience, message by message, image by image, over time, value is created. A strong brand is proactive, anticipates the customers’ needs, and adapts to changes in the market. It can also endure a change in the market, open Read more…

Modern Marketing Strategies: Shoppable Posts

When was the last time you got an email newsletter and you immediately wanted a product pictured, but then when you clicked through, you realized you had to scour the website in search of the product? Your customers feel the same frustration when they see an awesome product in your marketing but can’t immediately purchase Read more…

Modern Marketing Strategies for 2021 and Beyond

Businesses and brands don’t need to stay on top of every new marketing trend. But, that doesn’t mean your branding can get stagnant either. You should allocate a small percentage of your budget to experiment with other platforms, technologies, and channels where your audience is spending time.  When does branding come into a business’s marketing Read more…

How to Facilitate a Brand Scorecard Conversation

We recently discussed how important it is to regularly evaluate your business against a brand scorecard. Doing so ensures your business is up-to-date on market and industry trends as well as keeps your entire team moving in the same direction. But, how do you ensure you have the right people in the room to facilitate Read more…

Why You Should Scorecard Your Brand

When you launched your brand, you probably had a clear picture of what you were hoping to accomplish. You invested in an identity, marketing tactics, and media. Since, launching (unless of course, you started your businesses yesterday), your competitors have adjusted and your audience continues to evolve. Are your mission, vision statement, and brand positioning Read more…

The Five Minute Creative Podcast

We’ve been having fun with a podcast idea. It’s called the Five Minute Creative Podcast. We’re sharing quick anecdotes from the advertising and branding industry a couple of times a week. Some say I have a voice for print, but it’s only five minutes. The link below is to Episode #20. You can subscribe on Read more…