Your brand is your baby. It’s one of a kind. But it’s also in competition with a lot of other…um, babies. So how do you get your brand to stand out?
Congratulations! You’re expecting a brand! During these exciting gestational months, you’ll be addressing a lot of important issues—brand positioning, target audience selection, and value propositions, to name just a few. Discussing these issues requires a team approach. But is the team you’ve assembled inclusive enough?
There’s been a proliferation of graphic design inspiration through various hashtags on Instagram and other social platforms. Many of the design techniques are interesting but most we’d have a hard time applying them in our day-to-day client work. We thought participating in something like #PosterAWeek would be a good outlet for some experimentation.
A former employer of mine once said “There are no small ideas, just small thinking.” That comment applies here. The recycling icon on a this tasty beverage is the smallest of details but this version of the icon has smart thinking behind it. Give that designer and the brand team a cold one!
On occasion we’re asked by an inquiring team if we specialize in marketing for not-for-profit organizations. I never know exactly how to answer this. We never set out to specialize in not-for-profit organizations, but over the last four years we’ve done quite a bit of branding, UX, and web development work in this space. Many of the engagements have been a branding/development partnership with one of our partners Helio Interactive.