How to Create a Contact Page that Converts

Your company’s contact page is arguably one of the most important elements of your entire website. Is yours optimized to convert visitors into leads? You put a lot of effort into driving prospects to your website so they can learn more about you, and hopefully reach out. Make sure you’re not missing the last step Read more…

Branding is a Long-term Game

A strong brand isn’t created overnight. A brand builds value one customer at a time. Experience by experience, message by message, image by image, over time, value is created. A strong brand is proactive, anticipates the customers’ needs, and adapts to changes in the market. It can also endure a change in the market, open Read more…

Modern Marketing Strategies: Shoppable Posts

When was the last time you got an email newsletter and you immediately wanted a product pictured, but then when you clicked through, you realized you had to scour the website in search of the product? Your customers feel the same frustration when they see an awesome product in your marketing but can’t immediately purchase Read more…

How to Facilitate a Brand Scorecard Conversation

We recently discussed how important it is to regularly evaluate your business against a brand scorecard. Doing so ensures your business is up-to-date on market and industry trends as well as keeps your entire team moving in the same direction. But, how do you ensure you have the right people in the room to facilitate Read more…

Why You Should Scorecard Your Brand

When you launched your brand, you probably had a clear picture of what you were hoping to accomplish. You invested in an identity, marketing tactics, and media. Since, launching (unless of course, you started your businesses yesterday), your competitors have adjusted and your audience continues to evolve. Are your mission, vision statement, and brand positioning Read more…

The Five Minute Creative Podcast

We’ve been having fun with a podcast idea. It’s called the Five Minute Creative Podcast. We’re sharing quick anecdotes from the advertising and branding industry a couple of times a week. Some say I have a voice for print, but it’s only five minutes. The link below is to Episode #20. You can subscribe on Read more…

C2 Creative and Michael Zenke Photography Begin Collaboration on Visual Storytelling

We’re excited to be collaborating with Michael Zenke as we continue to find new ways to deliver solutions to our clients. Michael brings a fresh perspective to our team — he’s always looking to leverage the power of photography to help our clients strengthen their brand. One trend in business over the last decade has led to Read more…

Where Does TikTok Fit Into Successful Marketing Strategies?

Typically, when a new social network gains traction, it comes at the expense of an older platform. That wasn’t the case for TikTok, whose growth has been exponential since its 2016 launch. In fact, TikTok hasn’t impacted Facebook, Twitter, or Instagram use rates, but has continued to amass a significant userbase. As with any new Read more…

Modern Marketing Strategies: Personalization

We recently discussed modern marketing strategies for 2020 and beyond at a high level. Today, your online presence is indicative of many things: how trustworthy your brand is, the value you provide, how you partner with clients. Continuing to rely solely on dated advertising strategies, like billboards and print media, without supplementing any modern strategies Read more…

10 Reasons You’ll Be Glad You Chose C2 Creative as Your Branding Partner

You’ve started your business, you’re up and running, but you know your branding and marketing could go to the next level. You know you need a strategic partner but you’re not sure how to choose one. We’ve been helping brand managers, creative directors, and marketing leaders deliver creative ideas that drive brand growth for over Read more…