You Can’t Just Collect Underpants and Expect to Profit

Why business strategy is about more than having the best product We’ve all been in situations before where we’ve gotten overly excited about the awesomeness of our product or service and completely ignored the need for a well-developed business strategy. It is like the Underpants Gnomes from the show Southpark, who have a diabolical plan Read more…

The Game Of 20 Questions

A simple exercise that identifies some incredibly important information about your brand We’ve talked before about why you shouldn’t run a business without a good sense of your brand. So now we’re going to give you a peak behind the velvet curtain and into the highly complicated method that is at the beginning of that Read more…

Trend Report: Craft Breweries

The personality of craft breweries reflects the personality of the region they are from. During a recent audit of the craft brewery marketplace, we made two very interesting discoveries. First, we found out that many craft breweries are not doing a very great job of defining and presenting their brand identities. We thought we’d find Read more…

Conversations with Creatives

This is the first in what I hope becomes a series of podcast interviews with Graphic Design students about to enter the workforce. I also plan on doing a series with seasoned professionals and to document different perspectives on the industry. Hopefully it brings some insights to those entering the business, their expectations on their Read more…

Why World Domination Starts With Your Brand

What is a brand and why you shouldn’t do business without one Despite the word being out there and on just about every business leader’s lips, I am continually impressed by the near-universal lack of understanding of a) what a brand is and b) just how important brands are. It is an absolutely essential core Read more…

You Already Have a Brand. Here’s Why You Need an Agency.

Your brand is your baby. It’s one of a kind. But it’s also in competition with a lot of other…um, babies. So how do you get your brand to stand out? The answer begins with establishing a solid brand identity. More than just a catchy tagline or a recognizable color palette, a brand identity is Read more…

Involving Your Branding Agency in Early-Stage Brand Planning

Congratulations! You’re expecting a brand! During these exciting gestational months, you’ll be addressing a lot of important issues—brand positioning, target audience selection, and value propositions, to name just a few. Discussing these issues requires a team approach. But is the team you’ve assembled inclusive enough? Too often, branding agencies—those responsible for developing and executing the Read more…

A little graphic design experimentation never hurt anyone

There’s been a proliferation of graphic design inspiration through various hashtags on Instagram and other social platforms. Many of the design techniques are interesting but most we’d have a hard time applying them in our day-to-day client work. We thought participating in something like #PosterAWeek would be a good outlet for some experimentation. The goal Read more…

Branding is in the Details

A former employer of mine once said “There are no small ideas, just small thinking.” That comment applies here. The recycling icon on a this tasty beverage is the smallest of details but this version of the icon has smart thinking behind it. Give that designer and the brand team a cold one!  

Branding Not-for-Profit Corporations

On occasion we’re asked by an inquiring team if we specialize in marketing for not-for-profit organizations. I never know exactly how to answer this. We never set out to specialize in not-for-profit organizations, but over the last four years we’ve done quite a bit of branding, UX, and web development work in this space. For Read more…