Voice Technology Innovation

We attended a Voice Technology in Healthcare meet up last night. The folks at Aiva, gave a demonstration of their voice-powered care assistant and shared their case studies to date. The future is racing towards voice and there’s almost endless applications in healthcare. Aiva’s focus is better outcomes through more efficient use of hospital staff Read more…

GDPR is here. If your company has a website this is important.

The General Data Protection Regulation (GDPR) compliance deadline is May 25, 2018. Is your website ready? What is the GDPR? If you haven’t yet heard of the GDPR, it’s a European Union regulation going into effect on May 25, 2018. It is meant to strengthen data protection policies for residents of EU member nations. Noble Read more…

The Vision Statement As Your North Star

How you can turn your vision statement into a powerful tool to guide your company and your brand. In his 2014 acceptance speech for Best Actor, Matthew McConaughey talked about constantly chasing his hero – himself in 10 years. McConaughey freely admitted he’d never fully achieve this vision of himself because his vision constantly evolves. Read more…

Reap What Thou Hast Roasted

Is your coffee roasting brand all it can be? Independent coffee roasting is the craft brewing of 2018. All over the country, companies are popping up featuring single origin, responsibly sourced, custom roasted coffee. This is part of an ongoing trend, a veritable #foodrenaissance that is moving us away from mass produced products and back Read more…

#GoodIdeasMatter

Why every good idea deserves a fighting chance We believe that good ideas come from all sorts of places, and the turn of fate that gives some innovators the means to flood the market doesn’t mean they have superior merit. In fact, startups and small companies are often more innovative and produce better ideas than Read more…

Why You Should Hire An Agency

And how to find (the right) one If you’re a marketing director, there’s a good chance you barely have the time to read this blog – but we promise it is worth a couple minutes of your time. Assuming you have very little free time as you push hard every day to meet challenging goals Read more…

Recent Logo Samples

We’re a creative consulting firm based in Chicago and we’d like to share a few recent logo samples with you. For more information about our process or to start your project, email us at [email protected]  

Mission, Vision, And Values – Classics For A Good Reason

Why these classic elements of brand strategy are still legitimate Over the years, we’ve seen many attempts to reinvent the classic Mission, Vision, Values (M/V/V) paradigm, but usually what we find is a semantic rather than substantive modification. The problem with changing M/V/V is that these are core concepts for a brand and nothing else Read more…

Does your website have a SSL Certificate?

All of our clients have SSL certificates on their websites. In this podcast we explain why.

Wheat, Hops, Barley, and Just a Little Bit of Magic

Is your brewery brand all it can be? There is an ongoing renaissance across this great country – a food renaissance, where we are moving away from tasteless, mass produced, homogeneous food and going back to artisanal, crafted products that are made with a lot more attention to what is going into them. And beer. Read more…