Modern Marketing Strategies: Personalization

We recently discussed modern marketing strategies for 2020 and beyond at a high level. Today, your online presence is indicative of many things: how trustworthy your brand is, the value you provide, how you partner with clients. Continuing to rely solely on dated advertising strategies, like billboards and print media, without supplementing any modern strategies Read more…

10 Reasons You’ll Be Glad You Chose C2 Creative as Your Branding Partner

You’ve started your business, you’re up and running, but you know your branding and marketing could go to the next level. You know you need a strategic partner but you’re not sure how to choose one. We’ve been helping brand managers, creative directors, and marketing leaders deliver creative ideas that drive brand growth for over Read more…

Trends for Effective Marketing After COVID-19

Many organizations have been left wondering how to continue marketing after COVID-19. Explore trend predictions from a marketing industry expert.

Let’s Unlock Your Brand’s Next Big Idea

As a growing business, it’s crucial to have the right team strategizing for your brand. We start by tightening up your creative strategy and brand identity to develop a strong foundation for your brand. From there, we’ll develop a cohesive marketing and advertising strategy to elevate your business. Our team of experienced strategists, designers, and Read more…

Think Differently Podcast Interview

If you don’t know @marcdhans he’s a creative thinker and very enthusiastic about ideas. He was kind enough to bring me on his podcast. We have a great chat about creativity, and the creative process. Take a listen. https://www.marcdhans.com/podcast/episode/20cf9b25/episode-6-patrick-smith-thinks-differently-about-brands

Free Vector Pack 1

We created a vector pack for the fun of it. It includes dried glue textures, chipped paint, distressed typography samples, and a few scribbles from the streets of Chicago. All of the elements have been masked and the vector elements are grouped into logical sets. The file is set up in the CMYK color space Read more…

Getting Creative with the ILL

During the quarantine we decided to redraw the official boundary of Illinois. It looks a little more confident this way rather than a bunch of wishy-washy river boundaries. Thought we’d have some fun with a few taglines too. I’m feeling better about Illinois already. #GetCreative #Illinois #AloneTogether

Client Quick View – Mainbridge

Our Client Quick Views are exactly what they sound like. They’re a quick overview of our clients business, and our brand engagement. Mainbridge Health Partners our focus this month. You can download the PDF here. The audio below is an outtake from a podcast where we discussed our Mainbridge engagement.

Virtual Team Test Run

I had the opportunity to trial run a remote office for an extended period this summer. Between the end of April through August I loaded up the car with 2 computers, a camera, a bag of clothes, and headed west. The primary stops along the way were Portland, OR and Los Angles, CA, but also Read more…

Countdown to Launch: 7 Things to Do Before Launching Your Website

Are you getting ready to wrap up a website project? It’s exciting to have the finish line in view after weeks — or even months — of planning. To make sure your go-live day happens without any hiccups, we put together this checklist you can run through right before you launch your website. Eradicate small Read more…