Allowing your brand room to grow

As a branding agency, your deepest cuts are the ones no one sees. While many brands include iconic pictures, there are many more failed brands using too much creativity. Imagine how dated the timeless Star Wars font would be if it contained a 70’s style star. Think of the implied limitations if Lego’s simple four Read more…

Local artist Jim Bachor takes creativity to the streets

Congratulations are in order. Local artist Jim Bachor made the news last week for his creative way of fixing Chicago’s potholes. Rather than covering potholes with a standard heap of tar, Bachor has been filling the ban of Chicago drivers with his unique, mosaic artwork. Fox News chronicled the creation of his latest art installment Read more…

Enjoy the One and Only Newcastle Brown Ale Ad That Was Never Made Responsibly

Droga5 has pulled off a Super Bowl media coup d’état with a series of very entertaining anti-spots for Newcastle. We applaud the asymmetrical assault on the otherwise over-the-top antics typically found in Super Bowl commercials. Marketers will definitely relate to these video spots with their behind the scenes perspective. Go to www.ifwemadeit.com to see the campaign Read more…

Betting brands during Super Bowl XLVIII

While many people have already placed their bets on who will win the Super Bowl this year, none of us at C2 are putting money on the big game — we’re betting on the brands. You read that correctly. PlayFantasyBrands.com has created the perfect game for ad geeks around the world, which lets users pick Read more…

NFL Super Bowl XLVIII Teaser Ads

As everyone may have noticed, there seems to be a new trend on the rise this year with Super Bowl advertising- teasers! In years past brands guarded their Super Bowl ideas like a chubby kid protecting his last chocolate bar. However, this year a lot of brands have been rolling out sneak previews, giving us Read more…

It's Worth Traveling 7,500 Miles for a Graphic Design Internship at C2 Creative

Meet Wendy, a 23 year old student from Pensacola College. Originally from Taiwan, Wendy ventured to the U.S. after receiving her degree in fine arts to pursuit her love for graphic design. On break from classes, Wendy traveled to Chicago to get a taste of city life, and to intern at C2 Creative. Wendy and Read more…

Trends in Brand Naming

Naming a brand or a company is one of the greatest opportunities to differentiate your business in the market. It can also be one of the biggest challenges. With the explosion of Apps and other digital products, consumers are constantly encountering new names and brands. How are brands competing for attention? Here’s a look at Read more…

Cheers!

Thank you to everyone who came to our happy hour at The Grid last week. We had quite a turnout of clients, partners and friends. It was great seeing everyone and having a chance to catch up over a cocktail. We look forward to doing it again next year. Special thanks to Amelia for pulling Read more…

Required viewing for the class of 2013

As the next generation of creatives is moving closer to their December graduation I highly recommend watching these three movies as soon as possible. Power isn’t the greatest movie you’ll ever see but it does illustrate the marketing and media machine that we’re all a part of in some way. It also has a little Read more…