The Other 5 Pointers For Starting Your Own Creative Agency

James Bull (of “Moving Brands”) recently blogged, “5 Pointers For Starting Your Own Creative Agency”, and I (being pragmatic) was expecting advice that was a lot more practical. “Moving Brands” has been around for 18 years. They’re doing something right, but they may have forgotten the often overlooked realities of a creative start up. C2 Read more…

Join Our Team – Seeking Entry Level Design Assistant/Graphic Designer

JOB DESCRIPTION FOR DESIGN ASSISTANT/GRAPHIC DESIGNER Boutique marketing and design agency C2 Creative Consulting (Chicago, IL) seeks a creative and motivated entry level creative spirit with knowledge of design to support our team. This person will work closely with the Creative Directors, developers and other teams through all stages of creative development for a wide Read more…

Five Simple Tips for Working with Marketing Clients Overseas – 5個與海外市場營銷客戶合作的簡單提示

1) Adjust to your clients workflow If you work with a client in the Pacific Rim, you’re at least 12 hours behind their workday. To catch up with their work flow, you need to prepare your team for regular after hours work or dedicate an existing team to servicing overseas clients. The ability to respond Read more…

This Is a Generic Brand Video

“This Is a Generic Brand Video” has been floating around for awhile and it’s a great stab at the formulaic advertising that gets produced all too often. This video was based on Kendra Eash’s satirical poem and produced by Dissolve. This Is a Generic Brand Video By contrast there’s been a rise in longer brand Read more…

Allowing your brand room to grow

As a branding agency, your deepest cuts are the ones no one sees. While many brands include iconic pictures, there are many more failed brands using too much creativity. Imagine how dated the timeless Star Wars font would be if it contained a 70’s style star. Think of the implied limitations if Lego’s simple four Read more…

Local artist Jim Bachor takes creativity to the streets

Congratulations are in order. Local artist Jim Bachor made the news last week for his creative way of fixing Chicago’s potholes. Rather than covering potholes with a standard heap of tar, Bachor has been filling the ban of Chicago drivers with his unique, mosaic artwork. Fox News chronicled the creation of his latest art installment Read more…

Enjoy the One and Only Newcastle Brown Ale Ad That Was Never Made Responsibly

Droga5 has pulled off a Super Bowl media coup d’état with a series of very entertaining anti-spots for Newcastle. We applaud the asymmetrical assault on the otherwise over-the-top antics typically found in Super Bowl commercials. Marketers will definitely relate to these video spots with their behind the scenes perspective. Go to www.ifwemadeit.com to see the campaign Read more…

Betting brands during Super Bowl XLVIII

While many people have already placed their bets on who will win the Super Bowl this year, none of us at C2 are putting money on the big game — we’re betting on the brands. You read that correctly. PlayFantasyBrands.com has created the perfect game for ad geeks around the world, which lets users pick Read more…

NFL Super Bowl XLVIII Teaser Ads

As everyone may have noticed, there seems to be a new trend on the rise this year with Super Bowl advertising- teasers! In years past brands guarded their Super Bowl ideas like a chubby kid protecting his last chocolate bar. However, this year a lot of brands have been rolling out sneak previews, giving us Read more…

It's Worth Traveling 7,500 Miles for a Graphic Design Internship at C2 Creative

Meet Wendy, a 23 year old student from Pensacola College. Originally from Taiwan, Wendy ventured to the U.S. after receiving her degree in fine arts to pursuit her love for graphic design. On break from classes, Wendy traveled to Chicago to get a taste of city life, and to intern at C2 Creative. Wendy and Read more…