Trends in Brand Naming

Naming a brand or a company is one of the greatest opportunities to differentiate your business in the market. It can also be one of the biggest challenges. With the explosion of Apps and other digital products, consumers are constantly encountering new names and brands. How are brands competing for attention? Here’s a look at Read more…

Cheers!

Thank you to everyone who came to our happy hour at The Grid last week. We had quite a turnout of clients, partners and friends. It was great seeing everyone and having a chance to catch up over a cocktail. We look forward to doing it again next year. Special thanks to Amelia for pulling Read more…

Required viewing for the class of 2013

As the next generation of creatives is moving closer to their December graduation I highly recommend watching these three movies as soon as possible. Power isn’t the greatest movie you’ll ever see but it does illustrate the marketing and media machine that we’re all a part of in some way. It also has a little Read more…