The Vision Statement As Your North Star

How you can turn your vision statement into a powerful tool to guide your company and your brand. In his 2014 acceptance speech for Best Actor, Matthew McConaughey talked about constantly chasing his hero – himself in 10 years. McConaughey freely admitted he’d never fully achieve this vision of himself because his vision constantly evolves. Read more…

Why You Should Hire An Agency

And how to find (the right) one If you’re a marketing director, there’s a good chance you barely have the time to read this blog – but we promise it is worth a couple minutes of your time. Assuming you have very little free time as you push hard every day to meet challenging goals Read more…

Why World Domination Starts With Your Brand

What is a brand and why you shouldn’t do business without one Despite the word being out there and on just about every business leader’s lips, I am continually impressed by the near-universal lack of understanding of a) what a brand is and b) just how important brands are. It is an absolutely essential core Read more…

You Already Have a Brand. Here’s Why You Need an Agency.

Your brand is your baby. It’s one of a kind. But it’s also in competition with a lot of other…um, babies. So how do you get your brand to stand out? The answer begins with establishing a solid brand identity. More than just a catchy tagline or a recognizable color palette, a brand identity is Read more…

Enjoy the One and Only Newcastle Brown Ale Ad That Was Never Made Responsibly

Droga5 has pulled off a Super Bowl media coup d’état with a series of very entertaining anti-spots for Newcastle. We applaud the asymmetrical assault on the otherwise over-the-top antics typically found in Super Bowl commercials. Marketers will definitely relate to these video spots with their behind the scenes perspective. Go to www.ifwemadeit.com to see the campaign Read more…

Betting brands during Super Bowl XLVIII

While many people have already placed their bets on who will win the Super Bowl this year, none of us at C2 are putting money on the big game — we’re betting on the brands. You read that correctly. PlayFantasyBrands.com has created the perfect game for ad geeks around the world, which lets users pick Read more…

NFL Super Bowl XLVIII Teaser Ads

As everyone may have noticed, there seems to be a new trend on the rise this year with Super Bowl advertising- teasers! In years past brands guarded their Super Bowl ideas like a chubby kid protecting his last chocolate bar. However, this year a lot of brands have been rolling out sneak previews, giving us Read more…

Required viewing for the class of 2013

As the next generation of creatives is moving closer to their December graduation I highly recommend watching these three movies as soon as possible. Power isn’t the greatest movie you’ll ever see but it does illustrate the marketing and media machine that we’re all a part of in some way. It also has a little Read more…