How Should SEO Play Into Your Brand Strategy?

Remember those heavy yellow things called phone books? Before they became a fire-start, they used to be the Google of the times. Need a plumber? Go to the phonebook. Need your driveway repaved? The phonebook has all your options. Flipping through one of the big yellow issues, you may have noticed a common trend. Since Read more…

Branding is a Long-term Game

A strong brand isn’t created overnight. A brand builds value one customer at a time. Experience by experience, message by message, image by image, over time, value is created. A strong brand is proactive, anticipates the customers’ needs, and adapts to changes in the market. It can also endure a change in the market, open Read more…

Modern Marketing Strategies: Shoppable Posts

When was the last time you got an email newsletter and you immediately wanted a product pictured, but then when you clicked through, you realized you had to scour the website in search of the product? Your customers feel the same frustration when they see an awesome product in your marketing but can’t immediately purchase Read more…

Modern Marketing Strategies for 2021 and Beyond

Businesses and brands don’t need to stay on top of every new marketing trend. But, that doesn’t mean your branding can get stagnant either. You should allocate a small percentage of your budget to experiment with other platforms, technologies, and channels where your audience is spending time.  When does branding come into a business’s marketing Read more…

How to Facilitate a Brand Scorecard Conversation

We recently discussed how important it is to regularly evaluate your business against a brand scorecard. Doing so ensures your business is up-to-date on market and industry trends as well as keeps your entire team moving in the same direction. But, how do you ensure you have the right people in the room to facilitate Read more…

Why You Should Scorecard Your Brand

When you launched your brand, you probably had a clear picture of what you were hoping to accomplish. You invested in an identity, marketing tactics, and media. Since, launching (unless of course, you started your businesses yesterday), your competitors have adjusted and your audience continues to evolve. Are your mission, vision statement, and brand positioning Read more…

Where Does TikTok Fit Into Successful Marketing Strategies?

Typically, when a new social network gains traction, it comes at the expense of an older platform. That wasn’t the case for TikTok, whose growth has been exponential since its 2016 launch. In fact, TikTok hasn’t impacted Facebook, Twitter, or Instagram use rates, but has continued to amass a significant userbase. As with any new Read more…

Modern Marketing Strategies: Personalization

We recently discussed modern marketing strategies for 2020 and beyond at a high level. Today, your online presence is indicative of many things: how trustworthy your brand is, the value you provide, how you partner with clients. Continuing to rely solely on dated advertising strategies, like billboards and print media, without supplementing any modern strategies Read more…

Trends for Effective Marketing After COVID-19

Many organizations have been left wondering how to continue marketing after COVID-19. Explore trend predictions from a marketing industry expert.

Think Differently Podcast Interview

If you don’t know @marcdhans he’s a creative thinker and very enthusiastic about ideas. He was kind enough to bring me on his podcast. We have a great chat about creativity, and the creative process. Take a listen. https://www.marcdhans.com/podcast/episode/20cf9b25/episode-6-patrick-smith-thinks-differently-about-brands