How to Create a Contact Page that Converts

Your company’s contact page is arguably one of the most important elements of your entire website. Is yours optimized to convert visitors into leads? You put a lot of effort into driving prospects to your website so they can learn more about you, and hopefully reach out. Make sure you’re not missing the last step Read more…

Modern Marketing Strategies: Shoppable Posts

When was the last time you got an email newsletter and you immediately wanted a product pictured, but then when you clicked through, you realized you had to scour the website in search of the product? Your customers feel the same frustration when they see an awesome product in your marketing but can’t immediately purchase Read more…

Why You Should Scorecard Your Brand

When you launched your brand, you probably had a clear picture of what you were hoping to accomplish. You invested in an identity, marketing tactics, and media. Since, launching (unless of course, you started your businesses yesterday), your competitors have adjusted and your audience continues to evolve. Are your mission, vision statement, and brand positioning Read more…

Where Does TikTok Fit Into Successful Marketing Strategies?

Typically, when a new social network gains traction, it comes at the expense of an older platform. That wasn’t the case for TikTok, whose growth has been exponential since its 2016 launch. In fact, TikTok hasn’t impacted Facebook, Twitter, or Instagram use rates, but has continued to amass a significant userbase. As with any new Read more…

10 Reasons You’ll Be Glad You Chose C2 Creative as Your Branding Partner

You’ve started your business, you’re up and running, but you know your branding and marketing could go to the next level. You know you need a strategic partner but you’re not sure how to choose one. We’ve been helping brand managers, creative directors, and marketing leaders deliver creative ideas that drive brand growth for over Read more…

Trends for Effective Marketing After COVID-19

Many organizations have been left wondering how to continue marketing after COVID-19. Explore trend predictions from a marketing industry expert.

Virtual Team Test Run

I had the opportunity to trial run a remote office for an extended period this summer. Between the end of April through August I loaded up the car with 2 computers, a camera, a bag of clothes, and headed west. The primary stops along the way were Portland, OR and Los Angles, CA, but also Read more…

Why You Should Hire An Agency

And how to find (the right) one If you’re a marketing director, there’s a good chance you barely have the time to read this blog – but we promise it is worth a couple minutes of your time. Assuming you have very little free time as you push hard every day to meet challenging goals Read more…

Wheat, Hops, Barley, and Just a Little Bit of Magic

Is your brewery brand all it can be? There is an ongoing renaissance across this great country – a food renaissance, where we are moving away from tasteless, mass produced, homogeneous food and going back to artisanal, crafted products that are made with a lot more attention to what is going into them. And beer. Read more…

You Can’t Just Collect Underpants and Expect to Profit

Why business strategy is about more than having the best product We’ve all been in situations before where we’ve gotten overly excited about the awesomeness of our product or service and completely ignored the need for a well-developed business strategy. It is like the Underpants Gnomes from the show Southpark, who have a diabolical plan Read more…