Think Differently Podcast Interview

If you don’t know @marcdhans he’s a creative thinker and very enthusiastic about ideas. He was kind enough to bring me on his podcast. We have a great chat about creativity, and the creative process. Take a listen. https://www.marcdhans.com/podcast/episode/20cf9b25/episode-6-patrick-smith-thinks-differently-about-brands

Free Vector Pack 1

We created a vector pack for the fun of it. It includes dried glue textures, chipped paint, distressed typography samples, and a few scribbles from the streets of Chicago. All of the elements have been masked and the vector elements are grouped into logical sets. The file is set up in the CMYK color space Read more…

Virtual Team Test Run

I had the opportunity to trial run a remote office for an extended period this summer. Between the end of April through August I loaded up the car with 2 computers, a camera, a bag of clothes, and headed west. The primary stops along the way were Portland, OR and Los Angles, CA, but also Read more…

Client Quick View – Buchbinder

Our Client Quick Views are exactly what they sound like. They’re a quick overview of our clients business, and our brand engagement. This month we focus on our work with New York based Buchbinder Tunick Co. You can download the PDF here. The audio below is an outtake from a podcast where we discussed our Read more…

Why You Should Hire An Agency

And how to find (the right) one If you’re a marketing director, there’s a good chance you barely have the time to read this blog – but we promise it is worth a couple minutes of your time. Assuming you have very little free time as you push hard every day to meet challenging goals Read more…

Recent Logo Samples

We’re a creative consulting firm based in Chicago and we’d like to share a few recent logo samples with you. For more information about our process or to start your project, email us at [email protected]  

Wheat, Hops, Barley, and Just a Little Bit of Magic

Is your brewery brand all it can be? There is an ongoing renaissance across this great country – a food renaissance, where we are moving away from tasteless, mass produced, homogeneous food and going back to artisanal, crafted products that are made with a lot more attention to what is going into them. And beer. Read more…

Trend Report: Craft Breweries

The personality of craft breweries reflects the personality of the region they are from. During a recent audit of the craft brewery marketplace, we made two very interesting discoveries. First, we found out that many craft breweries are not doing a very great job of defining and presenting their brand identities. We thought we’d find Read more…

Conversations with Creatives

This is the first in what I hope becomes a series of podcast interviews with Graphic Design students about to enter the workforce. I also plan on doing a series with seasoned professionals and to document different perspectives on the industry. Hopefully it brings some insights to those entering the business, their expectations on their Read more…

Why World Domination Starts With Your Brand

What is a brand and why you shouldn’t do business without one Despite the word being out there and on just about every business leader’s lips, I am continually impressed by the near-universal lack of understanding of a) what a brand is and b) just how important brands are. It is an absolutely essential core Read more…