Involving Your Branding Agency in Early-Stage Brand Planning

Congratulations! You’re expecting a brand! During these exciting gestational months, you’ll be addressing a lot of important issues—brand positioning, target audience selection, and value propositions, to name just a few. Discussing these issues requires a team approach. But is the team you’ve assembled inclusive enough? Too often, branding agencies—those responsible for developing and executing the Read more…

Branding Not-for-Profit Corporations

On occasion we’re asked by an inquiring team if we specialize in marketing for not-for-profit organizations. I never know exactly how to answer this. We never set out to specialize in not-for-profit organizations, but over the last four years we’ve done quite a bit of branding, UX, and web development work in this space. For Read more…