Why You Should Scorecard Your Brand

When you launched your brand, you probably had a clear picture of what you were hoping to accomplish. You invested in an identity, marketing tactics, and media. Since, launching (unless of course, you started your businesses yesterday), your competitors have adjusted and your audience continues to evolve. Are your mission, vision statement, and brand positioning Read more…

Mission, Vision, And Values – Classics For A Good Reason

Why these classic elements of brand strategy are still legitimate Over the years, we’ve seen many attempts to reinvent the classic Mission, Vision, Values (M/V/V) paradigm, but usually what we find is a semantic rather than substantive modification. The problem with changing M/V/V is that these are core concepts for a brand and nothing else Read more…

Why World Domination Starts With Your Brand

What is a brand and why you shouldn’t do business without one Despite the word being out there and on just about every business leader’s lips, I am continually impressed by the near-universal lack of understanding of a) what a brand is and b) just how important brands are. It is an absolutely essential core Read more…

Leading with Business Objectives and Brand Strategy

Too often people are using the terms SEO, SEM, branded content, and social interchangeably and it can lead to confusion about what you’re trying to accomplish for them. It’s best to back up and start the conversation around business objectives and brand strategy before diving into the technicality of specific tactics. https://www.youtube.com/watch?v=ra3UgliGhGg