Involving Your Branding Agency in Early-Stage Brand Planning

Congratulations! You’re expecting a brand! During these exciting gestational months, you’ll be addressing a lot of important issues—brand positioning, target audience selection, and value propositions, to name just a few. Discussing these issues requires a team approach. But is the team you’ve assembled inclusive enough? Too often, branding agencies—those responsible for developing and executing the Read more…

Leading with Business Objectives and Brand Strategy

Too often people are using the terms SEO, SEM, branded content, and social interchangeably and it can lead to confusion about what you’re trying to accomplish for them. It’s best to back up and start the conversation around business objectives and brand strategy before diving into the technicality of specific tactics. https://www.youtube.com/watch?v=ra3UgliGhGg

Betting brands during Super Bowl XLVIII

While many people have already placed their bets on who will win the Super Bowl this year, none of us at C2 are putting money on the big game — we’re betting on the brands. You read that correctly. PlayFantasyBrands.com has created the perfect game for ad geeks around the world, which lets users pick Read more…