10 Reasons You’ll Be Glad You Chose C2 Creative as Your Branding Partner

You’ve started your business, you’re up and running, but you know your branding and marketing could go to the next level. You know you need a strategic partner but you’re not sure how to choose one. We’ve been helping brand managers, creative directors, and marketing leaders deliver creative ideas that drive brand growth for over Read more…

Think Differently Podcast Interview

If you don’t know @marcdhans he’s a creative thinker and very enthusiastic about ideas. He was kind enough to bring me on his podcast. We have a great chat about creativity, and the creative process. Take a listen. https://www.marcdhans.com/podcast/episode/20cf9b25/episode-6-patrick-smith-thinks-differently-about-brands

Involving Your Branding Agency in Early-Stage Brand Planning

Congratulations! You’re expecting a brand! During these exciting gestational months, you’ll be addressing a lot of important issues—brand positioning, target audience selection, and value propositions, to name just a few. Discussing these issues requires a team approach. But is the team you’ve assembled inclusive enough? Too often, branding agencies—those responsible for developing and executing the Read more…