The Five Minute Creative Podcast

We’ve been having fun with a podcast idea. It’s called the Five Minute Creative Podcast. We’re sharing quick anecdotes from the advertising and branding industry a couple of times a week. Some say I have a voice for print, but it’s only five minutes. The link below is to Episode #20. You can subscribe on Read more…

C2 Creative and Michael Zenke Photography Begin Collaboration on Visual Storytelling

We’re excited to be collaborating with Michael Zenke as we continue to find new ways to deliver solutions to our clients. Michael brings a fresh perspective to our team — he’s always looking to leverage the power of photography to help our clients strengthen their brand. One trend in business over the last decade has led to Read more…

10 Reasons You’ll Be Glad You Chose C2 Creative as Your Branding Partner

You’ve started your business, you’re up and running, but you know your branding and marketing could go to the next level. You know you need a strategic partner but you’re not sure how to choose one. We’ve been helping brand managers, creative directors, and marketing leaders deliver creative ideas that drive brand growth for over Read more…

Think Differently Podcast Interview

If you don’t know @marcdhans he’s a creative thinker and very enthusiastic about ideas. He was kind enough to bring me on his podcast. We have a great chat about creativity, and the creative process. Take a listen. https://www.marcdhans.com/podcast/episode/20cf9b25/episode-6-patrick-smith-thinks-differently-about-brands

Client Quick View – Mainbridge

Our Client Quick Views are exactly what they sound like. They’re a quick overview of our clients business, and our brand engagement. Mainbridge Health Partners our focus this month. You can download the PDF here. The audio below is an outtake from a podcast where we discussed our Mainbridge engagement.

Client Quick View – Buchbinder

Our Client Quick Views are exactly what they sound like. They’re a quick overview of our clients business, and our brand engagement. This month we focus on our work with New York based Buchbinder Tunick Co. You can download the PDF here. The audio below is an outtake from a podcast where we discussed our Read more…

Client Quick View – AirMan

Our Client Quick Views are exactly what they sound like. They’re a quick overview of our clients business, and our brand engagement. AirMan our focus this month. You can download the PDF here. The audio below is an outtake from a podcast where we discussed our AirMan engagement.

Recent Logo Samples

We’re a creative consulting firm based in Chicago and we’d like to share a few recent logo samples with you. For more information about our process or to start your project, email us at [email protected]  

Mission, Vision, And Values – Classics For A Good Reason

Why these classic elements of brand strategy are still legitimate Over the years, we’ve seen many attempts to reinvent the classic Mission, Vision, Values (M/V/V) paradigm, but usually what we find is a semantic rather than substantive modification. The problem with changing M/V/V is that these are core concepts for a brand and nothing else Read more…

Wheat, Hops, Barley, and Just a Little Bit of Magic

Is your brewery brand all it can be? There is an ongoing renaissance across this great country – a food renaissance, where we are moving away from tasteless, mass produced, homogeneous food and going back to artisanal, crafted products that are made with a lot more attention to what is going into them. And beer. Read more…