Trend Report: Craft Breweries

The personality of craft breweries reflects the personality of the region they are from. During a recent audit of the craft brewery marketplace, we made two very interesting discoveries. First, we found out that many craft breweries are not doing a very great job of defining and presenting their brand identities. We thought we’d find Read more…

Subpar results for Subway’s logo redesign

I understand Subway’s desire to move further and further away from the Jared implosion a couple of years ago. Using a celebrity as a foundational element to build your brand can come back to haunt you if something goes wrong. Tiger Woods, Lance Armstrong, and Paula Dean are examples of fairly recent celebrity endorsements gone Read more…

Branding in the Mobility Category

Last night I attended a presentation by Yogesh Chavda on the future of mobility and the connected car. Yogesh walked us through a framework to make sense of where mobility is headed. One of my takeaways was the huge potential the Chinese and Indian markets will play in defining the next generation of automotive technology. Read more…

Trends in Brand Naming

Naming a brand or a company is one of the greatest opportunities to differentiate your business in the market. It can also be one of the biggest challenges. With the explosion of Apps and other digital products, consumers are constantly encountering new names and brands. How are brands competing for attention? Here’s a look at Read more…