You Can’t Just Collect Underpants and Expect to Profit

Why business strategy is about more than having the best product We’ve all been in situations before where we’ve gotten overly excited about the awesomeness of our product or service and completely ignored the need for a well-developed business strategy. It is like the Underpants Gnomes from the show Southpark, who have a diabolical plan Read more…

Why World Domination Starts With Your Brand

What is a brand and why you shouldn’t do business without one Despite the word being out there and on just about every business leader’s lips, I am continually impressed by the near-universal lack of understanding of a) what a brand is and b) just how important brands are. It is an absolutely essential core Read more…