The Five Minute Creative Podcast

We’ve been having fun with a podcast idea. It’s called the Five Minute Creative Podcast. We’re sharing quick anecdotes from the advertising and branding industry a couple of times a week. Some say I have a voice for print, but it’s only five minutes. The link below is to Episode #20. You can subscribe on Read more…

10 Reasons You’ll Be Glad You Chose C2 Creative as Your Branding Partner

You’ve started your business, you’re up and running, but you know your branding and marketing could go to the next level. You know you need a strategic partner but you’re not sure how to choose one. We’ve been helping brand managers, creative directors, and marketing leaders deliver creative ideas that drive brand growth for over Read more…

Recent Logo Samples

We’re a creative consulting firm based in Chicago and we’d like to share a few recent logo samples with you. For more information about our process or to start your project, email us at [email protected]  

Involving Your Branding Agency in Early-Stage Brand Planning

Congratulations! You’re expecting a brand! During these exciting gestational months, you’ll be addressing a lot of important issues—brand positioning, target audience selection, and value propositions, to name just a few. Discussing these issues requires a team approach. But is the team you’ve assembled inclusive enough? Too often, branding agencies—those responsible for developing and executing the Read more…

Branding is in the Details

A former employer of mine once said “There are no small ideas, just small thinking.” That comment applies here. The recycling icon on a this tasty beverage is the smallest of details but this version of the icon has smart thinking behind it. Give that designer and the brand team a cold one!  

Toast On The Terrace Happy Hour

We can’t spend all of our time being creative. Sometimes we have to take a moment to celebrate great work and even greater relationships. Thank you to everyone who came to our happy hour this week. Fun was had by all!  

The lost art of business card design

There have been countless articles about business cards and the first impression they can make. This isn’t a retread of that article. Rather we wanted to showcase a few of our clients who understand the importance of branding and allowed us rethink their identity starting with their business card. Line2 Line2 is a technology company Read more…

The Other 5 Pointers For Starting Your Own Creative Agency

James Bull (of “Moving Brands”) recently blogged, “5 Pointers For Starting Your Own Creative Agency”, and I (being pragmatic) was expecting advice that was a lot more practical. “Moving Brands” has been around for 18 years. They’re doing something right, but they may have forgotten the often overlooked realities of a creative start up. C2 Read more…

This Is a Generic Brand Video

“This Is a Generic Brand Video” has been floating around for awhile and it’s a great stab at the formulaic advertising that gets produced all too often. This video was based on Kendra Eash’s satirical poem and produced by Dissolve. This Is a Generic Brand Video By contrast there’s been a rise in longer brand Read more…

Local artist Jim Bachor takes creativity to the streets

Congratulations are in order. Local artist Jim Bachor made the news last week for his creative way of fixing Chicago’s potholes. Rather than covering potholes with a standard heap of tar, Bachor has been filling the ban of Chicago drivers with his unique, mosaic artwork. Fox News chronicled the creation of his latest art installment Read more…