Where Does TikTok Fit Into Successful Marketing Strategies?

Typically, when a new social network gains traction, it comes at the expense of an older platform. That wasn’t the case for TikTok, whose growth has been exponential since its 2016 launch. In fact, TikTok hasn’t impacted Facebook, Twitter, or Instagram use rates, but has continued to amass a significant userbase. As with any new Read more…