Leading with Business Objectives and Brand Strategy

Too often people are using the terms SEO, SEM, branded content, and social interchangeably and it can lead to confusion about what you’re trying to accomplish for them. It’s best to back up and start the conversation around business objectives and brand strategy before diving into the technicality of specific tactics. https://www.youtube.com/watch?v=ra3UgliGhGg

Toast On The Terrace Happy Hour

We can’t spend all of our time being creative. Sometimes we have to take a moment to celebrate great work and even greater relationships. Thank you to everyone who came to our happy hour this week. Fun was had by all!