The Vision Statement As Your North Star

How you can turn your vision statement into a powerful tool to guide your company and your brand. In his 2014 acceptance speech for Best Actor, Matthew McConaughey talked about constantly chasing his hero – himself in 10 years. McConaughey freely admitted he’d never fully achieve this vision of himself because his vision constantly evolves. Read more…

Mission, Vision, And Values – Classics For A Good Reason

Why these classic elements of brand strategy are still legitimate Over the years, we’ve seen many attempts to reinvent the classic Mission, Vision, Values (M/V/V) paradigm, but usually what we find is a semantic rather than substantive modification. The problem with changing M/V/V is that these are core concepts for a brand and nothing else Read more…