The Vision Statement As Your North Star

How you can turn your vision statement into a powerful tool to guide your company and your brand. In his 2014 acceptance speech for Best Actor, Matthew McConaughey talked about constantly chasing his hero – himself in 10 years. McConaughey freely admitted he’d never fully achieve this vision of himself because his vision constantly evolves. Read more…

Mission, Vision, And Values – Classics For A Good Reason

Why these classic elements of brand strategy are still legitimate Over the years, we’ve seen many attempts to reinvent the classic Mission, Vision, Values (M/V/V) paradigm, but usually what we find is a semantic rather than substantive modification. The problem with changing M/V/V is that these are core concepts for a brand and nothing else Read more…

You Can’t Just Collect Underpants and Expect to Profit

Why business strategy is about more than having the best product We’ve all been in situations before where we’ve gotten overly excited about the awesomeness of our product or service and completely ignored the need for a well-developed business strategy. It is like the Underpants Gnomes from the show Southpark, who have a diabolical plan Read more…