Marketing More Than Maps
Maps have always been at the heart of the HERE Technologies mission. Powered by HERE’s leading location cloud and dynamic data, their digital maps have created safer driving around the globe. C2 Creative works with HERE to provide visual data, infographics, support for their channel marketing efforts with event experiences and a variety of other digital tactics.
HERE has been a sponsor and technology partner of the BMW BERLIN-MARATHON for several years. We’ve supported their marathon initiative with a custom website to serve as a backbone to their social media promotion. Along the way HERE enabled runners to share their experiences through social media with the website serving as a backbone of the promotion.
We’ve worked across several business teams at HERE. Internally we’ve created everything from identities and video content for employee programs to photography for leadership events.
Patrick and the C2 team are fantastic partners and collaborators! They have worked closely with HERE Technologies on brand redesign/identity, campaign development and live marketing initiatives. C2 not only provides great ideas and fresh thinking, but also a unique set of problem-solving skills critical to our business. As a global technology company, we are in a fast-paced, evolving industry, and C2 has brought our stories to life effortlessly – both in the US and to our international markets.
– Lauren Pace, HERE Marketing Manager
HERE is an evolving brand and the design approach is continually being updated. The exhibit samples below are the latest incarnation of the branding as it rolls out globally.