Membership has its mountain biking privileges

The Vermont Mountain Biking Association (VMBA) is a 501c3 organization, dedicated to ensuring the sustainable future of mountain biking in Vermont. They thoughtfully promote the best riding in the Northeast by serving as the central hub for advocacy, education, and event support. In 2018, there was a business need to overhaul the technology behind their membership process, and with that, an opportunity to enhance their brand image.

We collaborated with agency partners to build on new brand guidelines and work within an established development framework. Our first steps were to map out user journeys and establish content hierarchies. Once our blueprint was established, it was much easier to identify graphic and content needs before designing a variety of page types. The new VMBA.org website is recognized by sister organizations as a best-in-class digital experience.

See you on the trails!

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