Our WordCamp is better than your WordCamp
WordCamp Chicago is a regional conference covering everything related to the largest open-source platforms on the internet — WordPress. Between 2015-18, C2 Creative worked behind the scenes with the WordCamp Chicago organizers to produce the event.
Working with a global organization like WordPress, we discovered the considerable amount of guidelines regarding the branding and promotion of WordCamp events. We collaborated with the organizers to establish an identity specific to Chicago. A consistent identity was something that most other cities did not embrace, and Chicago was one of the first to move in this direction.
In 2018, we saw an opportunity to develop a series of Chicago- and HTML-based characters, bringing additional engagement to the event. It made for a great t-shirt too. If an event doesn’t have a t-shirt you can wear with pride, then what’s the point?